Wednesday, February 4, 2026

How This Founder Turned 'Dry January' Into a Year-Round Movement — And Built America's #1 Non-Alcoholic Beer Brand

Bill Shufelt bootstrapped Athletic Brewing from 875 barrels to nearly 500,000 barrels by making non-alcoholic beer aspirational, not something to hide.

source https://www.entrepreneur.com/starting-a-business/how-this-founder-made-dry-january-a-yearly-movement/502331

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